Advanced PR Strategies

This training program is designed for PR professionals who are looking to take their skills to the next level. You'll learn advanced PR strategies, including online reputation management, social media, and crisis communication, and you'll come away with a deep understanding of how to effectively manage your PR in today's digital world.

Course Overview

Module 1: Introduction to Public Relations for Government Contractors

Overview of public relations and its importance for government contractors

The role of public relations in building relationships with government agencies and the public

The impact of public relations on a contractor's reputation, brand, and business success

Module 2: Understanding the Government Contracting Landscape

Overview of the government contracting industry

The various types of government contracts and how they differ

The procurement process and how public relations can influence it

The importance of understanding government agencies and their needs

Module 3: Developing a Public Relations Plan for Government Contractors

The components of a public relations plan

Conducting a situational analysis to inform the plan

Setting goals and objectives for the plan

Identifying target audiences and developing key messages

Creating a tactical plan with strategies and tactics

Module 4: Media Relations for Government Contractors

Building relationships with reporters and editors who cover government contracting

Crafting messages for media consumption

Preparing for and managing media interviews

Developing crisis communication plans and strategies

Module 5: Digital and Social Media for Government Contractors

Building and maintaining a website for a government contractor

Using social media to connect with target audiences

Creating and distributing content that engages audiences

Monitoring and measuring the effectiveness of social media strategies

Module 6: Government Relations for Government Contractors

Building relationships with government officials and agencies

Understanding the importance of advocacy and lobbying

Navigating the rules and regulations of government lobbying

Creating effective government relations strategies that support business objectives

Module 7: Ethics and Reputation Management for Government Contractors

Maintaining high ethical standards in public relations and government contracting

Understanding the importance of transparency and accountability

Managing a contractor's reputation in the face of challenges and crisis situations

Module 8: Evaluation and Measurement of Public Relations Efforts for Government Contractors

Setting up measurement and evaluation frameworks for public relations plans

Evaluating the effectiveness of tactics and strategies

Using data to refine and optimize public relations efforts

At GOVCONPR, we're dedicated to helping our clients succeed. Whether you're just starting out in the industry or you're a seasoned professional, our training programs are designed to help you achieve your goals. Contact us today to learn more about our training programs and to schedule a training session.

GOVCONPR exceeded our expectations! Their media relations strategy helped us secure coverage in top-tier publications and their reputation management services kept our online presence positive. The team is professional, responsive, and always goes above and beyond to deliver results. We highly recommend GOVCONPR for all your PR needs.

- Sarah Johnson, CEO

GOVCONPR was instrumental in managing our crisis situation. Their quick response and effective communication strategy minimized the impact on our reputation and helped us maintain a positive image in the media. The team is knowledgeable, experienced, and a true partner in success. Thank you, GOVCONPR!

- David Brown, VP Marketing

GOVCONPR has been a valuable asset to our PR efforts. Their targeted media outreach and measurement services have helped us achieve our PR goals and measure the impact of our efforts. The team is friendly, responsive, and always goes the extra mile to ensure success. We highly recommend GOVCONPR to anyone looking to enhance their PR efforts.

-Elizabeth Smith, Manager

Boost Your PR Efforts Today!

Take the first step to enhance your PR efforts and reach your goals. Our experienced team of PR professionals is here to help you with media relations, reputation management, and crisis management. Don't wait, contact us today to get started!


Our Services

© Copyright 2023. GOVCONPR. All rights reserved.